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Search Engine Optimisation (SEO) Glossary 1
Algorithm
The rules set by search engine that rate and rank sites.
Automated Spider Engine
Automated Programme used by search engines that visit and retrieve data from your site.
Deep Link
Links to internal pages rather than just the homepage.
E-Marketing
See Internet Marketing.
Google AdWords
This is where your site appears in the advertisement column of Google for specific searches, which you are then charged for each potential customer that then clicks on your link.
Google Analytics
This is where Google analysing the performance of your website.
Internet Marketing
This is marketing in the wider sense using the internet rather than just the web.
Key Phrases
A combination of keywords. Also know as search terms.
Keywords
Words used in meta tags to describe the site and the search words used in search engines.
Keyword Search Frequency
The amount of search requests for keywords.
Link Baiting
Web content specifically designed to gather links from as many different sources as possible.
Link building
Adding links to your site specifically designed to boost your page ranking.
Link Popularity
Search engines use this method to calculate the importance of a listed site. A site with lots of links is more creditable then one without. Also a link for a high page rank site is deemed more credible than a link from a low page ranked site.
Ranking Popularity
Ranking Popularity is different to Page rank and takes into consideration page age, last updated, backlink relevance and backlink duration.
Robots
This is a programme that meta search engines send out to read the meta tags and/or the html of a submitted site.
REP
Robot exclusion protocol. This is used to prevent spider trawls on private and confidential data in text placed under www.marketinggrin.com/robots.txt
Link Juice
Describes the quality of the link. A link from a high ranking site is better than a link from a low ranking site.
Link spam
Deliberately trying to manipulate link based algorithms by linking to pages whose purpose is to artificially increase your sites rank.
Meta Search Engine
Search engines such as Copernic and Vivisimo which simultaneously refer to several other search properties to retrieve desired search results.
Meta Tag
HTML coding written in deliberately to provide keyword information.
Googlebowling
Sabotaging a competitors site in an attempt to lower their rank/black listed by deliberately pointing too many low quality links too quickly.
Page Linking
Paying someone to link to your site with the intention of improving page rank.
Page Jacking
Stealing the content of another site and tricking search engines into associating the content to your site, unethically boosting the ranking of your site.
PPC
Pay Per Click. This is an alternative charging model to monthly subscription where you pay only for increased site traffic.
Scraper sites
Designed steal other sites traffic by modifying their URL so that it is very similar to a highly ranked competitor so that they gain hits when users wrongly type URLs.
Search Engine Algorithms
Search Engine Algorithms are the formulea or business logic individual search engines apply to deliver to the consumer their version of the "truth" in terms of web page importance or priority.
SEO
Search Engine Optimisation.
SERPS
Search Engine Result Pages showing results to a given search submitted by the user.
Site traffic
Number of visitors to your site.
Share of Voice
The exposure to a site within a specific set of keywords.
Spamglish
Unethical use of keywords used to boost search engine ranking.
Stemming
Getting results from Search Engine algorithms based on a words root spelling.
Targeted Traffic
Visitor traffic that is sent to a site because it matches their profile
Top Listings
Listings in the top 30 results of search engines
URL
Universal resource locator e.g. http://www.marketinggrin.com.