Pay Per Hit (PPH) is a form of Pay Per Click (PPC) marketing but offers a lower cost alternative. Marketing Grin offers PPH management, we will tailor a campaign to your needs. We can implement all internet marketing models but with a fixed charging structure dependent on number of hits.
In short, cost. With this charging model you receive all of the positives of PPC but at a fraction of the cost. The obvious benefits of PPC marketing and why many people are attracted to it are:
Top Ranking - PPC platforms such as Google AdWords guarantee top of page one ranking and offer brand exposure. You only pay for traffic that goes to your site and therefore value for money is presumed.
Time - Offers a quick and simple internet marketing solution.
Cost - Google AdWords for example, charge up to £15 per click. Each click does not convert to a sale and often more than 40p in every pound spent is wasted.
Campaigns are vulnerable to click fraud - Google AdWord links are separated from the seeded links; leaving them open to click spoofing whereby competitors deliberately spend your marketing budget by repeatedly clicking on your link. Google has methods to avoid this but the effectiveness is very debatable.
Your link will appear in thes seeded section of search engines and therefore will no longer be susceptible to click fraud guaranteeing all hits are genuine thus reducing marketing budget wastage. Pay Per Hit not only ensures great return on investment but also offers peace of mind where you only pay for results. We realise that our success is based on the success of our customers. We at Marketing Grin are really putting our money where our mouth with Pay Per Hit management. If we fail to delivery, we don’t get paid.
For more information contact us today.