Search Engine Optimisation (SEO) in Colchester

Marketing Grin SEO is a specialist search engine optimisation (SEO) company based in Colchester, Essex. We know what to do to get you to the top of Google and other major search engines even if you are a small local business.

If I’m a small or medium sized local business in Colchester can I be at the top of Google?

Search engines do not rank websites based on size and therefore there is no reason why a local company in Colchester cannot rank at the top of Google. Local businesses actually have an advantage in Google. Google realises that location is very important in most searches. For example: a searcher in Colchester searches for a ‘coffee shop.’ The chances are the searcher is looking for a coffee shop in Colchester so providing a coffee shop in say London or even Ipswich is of little use. Google realises this and they are therefore bringing more emphasis to demographic location ranking local businesses higher.

Long tail search for local businesses

Long tail search is where you refine your search using longer keyword phrases. Research shows that long tail searches, although are less popular, offer better conversion rates as they target specific traffic. For example: a search for ‘coffee shops in Colchester’ would be regarded as a long tail search compared to simply searching for ‘coffee chop.’ The benefit of long tail search for local businesses is that it brings targeted traffic to your website that is more likely to convert visitors into sales. Long tail searches are less competitive than shorter keyword phrases and therefore provide achievable goals to businesses that do not have large SEO budgets to compete with the global companies.

Not sure what SEO is and it’s benefits?

SEO stands for Search Engine Optimisation (optimization). SEO is the process of optimizing a website so that it ranks higher in search engines for targeted keywords or phrases and improving user experience on your site to improve sales or sales leads. For a free SEO analysis report, click here.