Whenever you are starting a new business, one of the main focal points should be how you intend to market your business. However, if you are starting up a franchise, it can take a bit more consideration than normal. After all, the head office will be doing their marketing and you don’t want to conflict […]
The internet has made it possible for literally anybody to go into business for themselves. With demand for virtually any product or service in existence, savvy marketers and entrepreneurs have found ways to fulfil business niches and make a tidy profit. Ecommerce websites in particular have become popular with the B2B and B2C model, and […]
There isn’t an entrepreneur on earth who probably doesn’t understand that the market is constantly in flux. Then within the market there are industry markets that need to be accounted for, global economies that impact each other, technology that is constantly evolving and a number of factors that will, at some point in the future, […]
The prospect of starting a business can be extremely daunting because no one ever knows what tomorrow might bring. Even so, no one goes into business expecting failure but the truth is, in some areas of the world as many as half of all new businesses (in some places more!) will fail. In Australia, as […]
When you develop a website, your home page is probably the most important page on your site. It’s your website’s shop window and viewing your website’s home page is usually the first contact many online visitors have with your organisation. Below are some tips you can use to create the perfect home page. Clean Design […]
In this post I am going to take you through a useful website development checklist that will give you some ideas when building your site. It also gives you areas to consider when reviewing and improving it’s performance, helping to get the most from it. A good website forms the foundation of a great digital […]
This post looks at setting up an automated newsletter system where your contacts are automatically emailed when a new blog post is released. Marketing automation saves a lot of time but also helps to integrate marketing channels. There is a lot of marketing automation systems on the marketing; some are free and some are expensive. Likewise […]
In this post we look at what a landing page is, what makes an effective landing page and we look at a few examples of effective landing pages.
In this post I will look at the different types of content management system (CMS), helping you to find the right one for your project. Before you can start building a website, you need to decide on the system that it is going to be built in and given the value of content marketing, usually you […]
This post looks at 10 ways you can increase WordPress security and significantly reduce the chance of your site being hacked. The tips are simple to implement and will enhance your online security dramatically.