What is Google AdWords?
Google AdWords is an online advertising network where advertisers can display ads on sites that are part of the Google network. The Google network is split into 2 sections; the search network and the display network. The search network allows advertisers to run contextual ads on a group of search related sites that are part of the Google network. The display network allows advertisers to run contextual, image, rich media and video ads on all other non-search related sites that are part of the Google network including: YouTube, Blogger, Gmail and other sites that have signed up to AdSense. Read the rest of this entry »
What is Google AdWords?
SEO is an ongoing process and there is no glass ceiling as to the amount of work that can be done. The number of keywords that you target can always be increased and your link profile can always be bettered. Due to these reasons, SEO costs are very much down to your budget limitations. The real question is “how much should you spend on SEO?” Obviously this is dependant of the amount of revenue that you are going to achieve from the search rankings. Generally speaking, this is dependant on search volumes. The higher the search volume, the higher the revenue.
Getting to the top of the major search engines is an effective method of generating business. With this said though, you must generate more than you spend to make it worthwhile. Typically, local SEO campaigns will generate less revenue than national campaigns but they also cost much less as the work required is substantially lower. Read the rest of this entry »
The functionality of a website is very important and has a huge effect on user experience and therefore conversion rates. Getting users to your site is only one aspect of a successful online campaign, the other aspect is getting these potential customers to convert into sales or sales leads. Once you have succeeded in bringing potential customers to your site, you have to convert these visitors into sales. To increase your chances of this happening, your site must be fully functional and user friendly. If your website is difficult to use, you increase the likelihood of users ‘bouncing’ to competitors websites. For example; if you have an e-commerce site selling cameras with a lengthy and complicated registration form, you risk users bouncing. Typically, the longer the registration form, the less people that will will it in. Read the rest of this entry »
A successful search engine optimisation campaign not only provides top search engine listings for targeted keywords but also increased conversion rates. The better the users experience, the more likely they are going to convert into a sale. If your site takes a long time to load, you could be losing potential customers. Searchers tend to be impatient; unless they find what they are looking for straight away they will ‘bounce’ to a competitor’s site. Read the rest of this entry »
Meta tags play an important role in onsite SEO. While onsite SEO plays a relatively small part in the SEO process, it shouldn’t be ignored. At a basic level, it allows search engines to identify what your page is about. Read the rest of this entry »
The major search engines of today started in the 1990s with the Yahoo Directory starting in 1994, LookSmart in 1995, Alta Vista in 1995, Ask Jeeves in 1997 and Google launching in 1998. Businesses quickly realised the economic benefit of having a top ranked site and began to engineer ways to improve their site ranking and improve site traffic. Very quickly search engine optimisation became a multimillion-dollar industry. Read the rest of this entry »
Link popularity is widely regarded now as the dominant factor of search engine rankings. If a competitor’s site is well optimised and has stronger inbound links from reputable, relevant sites, they will rank higher then you. Links act as votes for your site qualifying your content and therefore the major search engines regard a site with good quality back links better than a site without. Read the rest of this entry »
The world of business has quickly evolved with the introduction of the internet. Now at least half of the developed world has access to the internet and 90% of people find sites through search engines, predominantly Google, which drives online purchases. Online allows businesses to have a global reach at a fraction of the cost of normal businesses. It is not surprising then that online is growing at 40% each year in the UK. Read the rest of this entry »
The Evolution of a Google Query
Most people know that a search engine provides users with relevant search results to their search queries, however not everyone understands how search engines do this. Below details how Google delivers their search results. Read the rest of this entry »
Page content is arguably the most important aspect of any website. Good quality, unique content that provides the information that the user is after lowers bounce rates and helps to encourage sales and sales leads, therefore improving conversion rates. It is also an effective way of gaining back links as it encourages other websites to link to your site. This s known as link bait. Read the rest of this entry »