Focus on online conversions, not visitor numbers

The fundamental part of marketing is to generate more money than you spend; to deliver a return on investment (ROI). This can be part of a sophisticated, long-term, multi-faceted marketing campaign, or a simple direct marketing campaign. Regardless of the campaign size, conversions are critical and ROI essential.

Digital marketing is no different. Digital campaigns should be focused around delivering a substantial ROI. The only way to achieve this is by having a clear conversion that you can measure on your site, and deliver a CPA (cost per acquisition) lower than the value of the conversion. Read the rest of this entry »

Why Is PPC Advertising Important?

Pay Per Click Advertising, also referred to as PPC or paid search marketing is a great method of advertising your website online, allowing advertisers to drive targeted traffic to your site, generating sales and sales leads electronically. Read the rest of this entry »