What keywords should you target for a search engine optimisation campaign?

Keywords are the fundamentals to all search engine optimisation campaigns and therefore it is vital that you choose the right ones. The important factors to consider are search volumes and competiveness. An effective SEO campaign will target keywords that are achievable and deliver a good level of search traffic.

If you target a keyword that is too competitive, you are unlikely to achieve first page rankings and therefore will not receive much search traffic. Likewise, if you pick easy keywords with little search volume, you will be at the top of the search engines for a keyword that is never search for. So how do you go about getting the correct balance? Read the rest of this entry »