Posted: July 1st, 2012 | Author: Jack Willis | Filed under: Offsite SEO, SEO | Tags: link building | No Comments »
Link popularity is widely regarded now as the dominant factor of search engine rankings. If a competitor’s site is well optimised and has stronger inbound links from reputable, relevant sites, they will rank higher then you. Links act as votes for your site qualifying your content and therefore the major search engines regard a site with good quality back links better than a site without. Read the rest of this entry »
Posted: July 1st, 2012 | Author: Jack Willis | Filed under: Digital marketing, Offsite SEO, Onsite SEO, Search marketing, SEO | Tags: link bait, link building, offpage seo, onpage seo, page content | No Comments »
Page content is arguably the most important aspect of any website. Good quality, unique content that provides the information that the user is after lowers bounce rates and helps to encourage sales and sales leads, therefore improving conversion rates. It is also an effective way of gaining back links as it encourages other websites to link to your site. This s known as link bait. Read the rest of this entry »
Posted: June 30th, 2012 | Author: Jack Willis | Filed under: Digital marketing, Offsite SEO, Search marketing, SEO | Tags: anchor text, anchor text links, links, onpage seo | No Comments »
Anchor text links are a form of hyperlink on a web page that directs the user to a different web page or to a specific section of a web page. This is normally done for reference to aid understanding. A hyperlink can be a text or a image link. An anchor text link is a hyperlink with visible, clickable text and are an effective search engine optimisation (SEO) technique. Read the rest of this entry »
