How search queries are processed

Posted: July 1st, 2012 | Author: | Filed under: SEO | Tags: , | No Comments »

The Evolution of a Google Query

Most people know that a search engine provides users with relevant search results to their search queries, however not everyone understands how search engines do this. Below details how Google delivers their search results. Read the rest of this entry »


How Google captured the market

Posted: June 30th, 2012 | Author: | Filed under: Digital marketing, Google, Search marketing, SEO | Tags: , | No Comments »

Search engines provide the best matches to a users search query. They rank sites using programs called spiders or robots and return what they consider to be a prioritised listing to any query. Google is the biggest search engine and has over a 70% market share and are very much the focal point for all SEO and paid search campaigns. Google though, was not the first search engine the and actually began quite late. So why did people start using Google? In short, because they delivered the better results to the search queries than the other search engines. Read the rest of this entry »