Posted: July 1st, 2012 | Author: Jack Willis | Filed under: Offsite SEO, SEO | Tags: link building | No Comments »
Link popularity is widely regarded now as the dominant factor of search engine rankings. If a competitor’s site is well optimised and has stronger inbound links from reputable, relevant sites, they will rank higher then you. Links act as votes for your site qualifying your content and therefore the major search engines regard a site with good quality back links better than a site without. Read the rest of this entry »
Posted: July 1st, 2012 | Author: Jack Willis | Filed under: Digital marketing, Offsite SEO, Onsite SEO, Search marketing, SEO | Tags: link bait, link building, offpage seo, onpage seo, page content | No Comments »
Page content is arguably the most important aspect of any website. Good quality, unique content that provides the information that the user is after lowers bounce rates and helps to encourage sales and sales leads, therefore improving conversion rates. It is also an effective way of gaining back links as it encourages other websites to link to your site. This s known as link bait. Read the rest of this entry »
