We use a thorough discovery and website scoping process to make sure our websites are right first time, helping us to deliver on time and to specification. Often when effective website scoping is not done, it leads to badly specified sites which frequently result in labour intensive and costly amendments which usually occur late in the build process causing projects to overrun.
The initial process of website scoping is to understand what your requirements are and what the intended purpose of the website is. We sit down with you to understand your business, the buying cycle and your objectives, looking at who your audience is, where they hang out and the best way to attract qualified traffic to your site. We will use your insightful knowledge of your industry and market research along with our expertise in digital marketing to put together a detailed website brief.
Once a clear, detailed brief has been compiled, the next stage is the planning stage where we will write a thorough website specification. We will take all of the information from the discovery and website scoping process to decide on the appropriate platform to build the website, call to actions and KPIs to track how visitors found your site and the user journey and to put together a detailed plan.
Why choose Marketing Grin for your website scoping?
We are effective because the audience is at the centre of what we do and everything is done with your business needs in mind. We apply a proven digital marketing strategy when scoping your site, deciding on the appropriate website platform, map out the buying journey and set-up KPIs to track the user journey and measure the success of digital marketing campaigns.
We can scope your website as part of a fully integrated digital marketing campaign or can scope a website for those that wish to build the website in-house. For more information on how we can help you, speak to one of our experts today.