The prospect of starting a business can be extremely daunting because no one ever knows what tomorrow might bring. Even so, no one goes into business expecting failure but the truth is, in some areas of the world as many as half of all new businesses (in some places more!) will fail. In Australia, as […]
This post looks at setting up an automated newsletter system where your contacts are automatically emailed when a new blog post is released. Marketing automation saves a lot of time but also helps to integrate marketing channels. There is a lot of marketing automation systems on the marketing; some are free and some are expensive. Likewise […]
In this post we look at what a landing page is, what makes an effective landing page and we look at a few examples of effective landing pages.
Buyer persona’s help you to nurture prospects and customers, keeping them engaged whilst moving them along the buying cycle, leading to further sales. It is important to maximise the performance of your website as much as possible and to nurture leads, helping to improve conversions and thus reducing the cost per acquisition (CPA), increasing return […]
Website functionality is very important and helps to keep users engaged and moves them through the buying cycle helping you to convert prospects into loyal customers. Poor functionality will cause visitors to be less engagement and increased chance of users clicking off without converting and therefore reducing sales.
The fundamental part of marketing is to generate more money than you spend; to deliver a return on investment (ROI). This can be part of a sophisticated, long-term, multi-faceted marketing campaign, or a simple direct marketing campaign. Regardless of the campaign size, conversions are critical and ROI essential. Digital marketing is no different. Digital campaigns […]