Viewing 'Conversion Services' posts

Buyer Personas Lower CPA and Reduce ROI

Buyer persona’s help you to nurture prospects and customers, keeping them engaged whilst moving them along the buying cycle, leading to further sales. It is important to maximise the performance of your website as much as possible and to nurture leads, helping to improve conversions and thus reducing the cost per acquisition (CPA), increasing return […]

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Focus on online conversions, not visitor numbers

The fundamental part of marketing is to generate more money than you spend; to deliver a return on investment (ROI). This can be part of a sophisticated, long-term, multi-faceted marketing campaign, or a simple direct marketing campaign. Regardless of the campaign size, conversions are critical and ROI essential. Digital marketing is no different. Digital campaigns […]

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