Viewing 'Paid search' posts

AdWords: Display or search network?

What is Google AdWords? Google AdWords is an online advertising network where advertisers can display ads on sites that are part of the Google network. The Google network is split into 2 sections; the search network and the display network. The search network allows advertisers to run contextual ads on a group of search related […]

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Which is better, SEO or PPC

Often people ask what is better; pay per click advertising or search engine optimisation, aka SEO. I am therefore going to go through the two and explain the main differences and the advantages and disadvantages of each. For those who don’t know, pay per click advertising is where an advertiser only pays when their ad […]

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