The best way to build links for SEO is to set-up an effective content marketing strategy and aligning it with social and biddable media. Doing this, you will be promoting your business naturally, increasing reach and driving qualified traffic to your site, whilst also improving valuable links that will improve your organic search rankings, helping […]

Website load times are important and effect user engagement and conversions with faster pages ranking and converting better. People are busy and if the load times on your site are slow, users will bounce and click off. An effective digital marketing strategy combines multiple digital channels to reach prospects, boost awareness and drives qualified visitors to your […]

Getting to the top of the search engines for your chosen keywords takes careful planning and an effective strategy. This post on the do’s and don’ts of SEO will help to keep you on track. Do SWOT Analysis Before you can start any digital marketing campaign, you need to understand the current state of your […]

The search engines constantly update their algorithms but search engine optimisation in 2012 changed a lot with Google making big changes. In 2012, we even saw some reputable companies that have always applied white hat, best practise approaches to SEO get hit by Google penalties. So what has changed and why and where does this […]

How much does SEO cost is a very common question and one which there is no exact answer to and what you should look to pay depends on your business. With the internet playing such a dominant role in the buying cycle, it is important that every business makes some provisions for digital marketing, the amount […]

Alt text tags, short for alternate text, helps to make your site more accessible to users and the search engines, and forms part of onsite SEO. It is a simple piece of HTML code that describes the image and displays when an image hasn’t been displayed correctly, either because it is still loading, images are […]

Onsite SEO forms the foundations of an organic search campaign with meta tags essential to the onsite optimisation. Search engine optimisation is an essential element of a digital strategy with most traffic coming via organic search. An effective SEO campaign will help you to increase reach significantly and drive qualified traffic to your site. While most […]

The major search engines of today started in the 1990s with the Yahoo Directory starting in 1994, LookSmart in 1995, Alta Vista in 1995, Ask Jeeves in 1997 and Google launching in 1998. Businesses quickly realised the economic benefit of having a top ranked site and began to engineer ways to improve their site ranking […]

Link popularity is widely regarded now as the dominant factor of search engine rankings. If a competitor’s site is well optimised and has stronger inbound links from reputable, relevant sites, they will rank higher then you. Links act as votes for your site qualifying your content and therefore the major search engines regard a site […]

The world of business has quickly evolved with the introduction of the internet. Now at least half of the developed world has access to the internet and 90% of people find sites through search engines, predominantly Google, which drives online purchases. Online allows businesses to have a global reach at a fraction of the cost […]