Paid Search Advertising – PPC

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We use paid search advertising, PPC, to build awareness, increase reach and to drive qualified traffic to your site using a pay per click charging model. Our team is experienced, analytical and have a commercial mind-set that focuses on audience wants and your business needs.

All of our campaigns are highly targeted to minimise wasted clicks and to drive qualified traffic to your site. We integrate paid search into your digital marketing strategy to get the best results and to achieve improved cost per acquisitions compared to isolated paid search campaigns. Each digital channel has its strength so we blend different disciplines together and build a multi-channel digital strategy that will achieve the best results.

Our approach is flexible and works alongside your commercial model, responding to seasonal changes and performance fluctuations and can be paused and turned back on in order to maximise returns and to meet your business needs. We don’t run campaigns in order to simply hit ad spend targets and instead concentrate on using the spend cost effectively and to maximise results.

We use a number of different paid search platforms including Google AdWords and Bing Ads, depending on the campaign objectives and set up KPIs to measure and improve performance.


Why choose Marketing Grin for paid search?

We apply a proven and effective approach that is audience lead and aligned with your business needs to maximise results. Our experience, analytical mind-set and flexibility help you to get the most out of your paid search advertising, using a range of platforms with KPIs set out at the beginning to allow us to measure and improve performance. Being a small paid search agency in Essex, we offer a personal, tailored service that matches your requirements and achieves your business goals.

We recommend combining paid search advertising with other digital channels for the best results but can also run isolated campaigns should you prefer. For more information on how we can help you, speak to one of our experts today.