Social Media Optimisation (SMO)

Social media provides a powerful platform that can make or break your brand in a society where consumers are ever more discerning. The wealth of impartial information and the opinion of peers are central in the decision making process. As hundreds of millions of people use social media sites every day, social media optimisation (SMO) has become integral parts of any efficient digital marketing campaigns since the number of social media users is simply too large to ignore.

Our SMO packages include:

Target audience research, campaign plan including monitoring and measurement strategies

Basic set-up of Twitter, Facebook, LinkedIn and YouTube profiles.

Building, optimising and the hosting of a blog. A blog is a great way of increasing conversions and also provides great links that will help with your SEO campaign.

Our monitoring tool will monitor everything that is written about you or your brand online in real-time. Our monitoring tools are able to track all information that is in the public domain allowing you to protect and improve your reputation and understand what consumers think about you.

Understand what the hot topics are in your industry

Understand yours and your competitors’ share of voice online.

Track whether the social commentary about you is positive or negative

Weekly reports that include trending topics, share of voice, sentiment analysis will be sent out

Request a free quote

To request a free quotation or to book a sales meeting, please fill in the SMO enquiry form on the next page.