We help brands generate and convert prospects into long-standing customers by applying clear strategic thinking and a blend of digital marketing disciplines to achieve your marketing objectives and business needs.
Analytics & Insight – we use a combination of top level and lower level reporting software to give an overview of progress and to drill down and analyse what is happening and why, understanding market trends.
Biddable Media – we use a combination of paid media platforms including paid search social advertising, display and remarketing to promote content and drive qualified traffic to your site.
Content Marketing – we use content marketing to generate targeted traffic, better engagement, improved reach, brand authority and increased sales.
Search Marketing – We use a combination of search engine optimisation (SEO) and paid search advertising (PPC) to put together integrated search strategies that increase reach and drive qualified traffic to your site
Social Media – we use social platforms to increase visibility, promote content, interact with prospects and customers, build authority and to bring positive sentiment to your brand.
Website design and Development – we build fully responsive websites that are audience focused and guide users through the buying cycle, helping companies achieve their marketing objectives and business needs with clearly defined KPIs to measure engagement, interaction and micro and macro conversions.
Discovery & SWOT Analysis
We start by sitting down with you to understand your business, the buying cycle and your objectives, looking at who your audience is, where they hang out and the content that they are after, understanding the correct tone of voice. We then do a thorough analysis of what you are currently doing, understanding what you are doing well and what your weaknesses are; looking for opportunities and threats, taking into account industry trends and competitor insights. It is from here that we put together an action plan.
Planning, KPIs & Setup
We define digital marketing objectives using a simple 4 point model, putting strategies in place to achieve each point with clearly defined KPIs attached to each element to track success:
• Reach – how you are going to increase brand awareness, website visits and visits to your blog, social media pages and apps
• Act – how you are going to increase interaction, be it downloading resources or commenting on blog posts
• Convert – how you are going to convert leads into sales
• Engage – how you are going to increase engagement so that your customers remain happy, long-term customers so that you generate plenty of repeat sales
We then conduct GAP Analysis to identify weak points in our plan and understand what has been missed and the things we have not accounted for. Once this is all done, a detailed digital marketing plan is put together.
Our team will execute the project and campaign tasks set out in the digital marketing strategy, monitoring performance and progress.
Reporting, Analysis & Insight
We provide a customised top level reporting dashboard that reports on your campaigns performance in real time that will typically include visitors, conversions, conversion value, assisted conversion and revenue data for each channel. We deliver this with detailed analysis of the data and the tasks completed helping to give you an insight into the channel and overall digital marketing performance.
Using a range of measurement tools to analyse and understand the performance and how it can be improved, we refine the digital marketing plan. All plans can be improved and they will naturally develop as the campaign progresses and trends and algorithms change.