Search Marketing

Search marketing banner image

We use effective search marketing to get your ads to the top of the search engine result pages using a blend of paid search and search engine optimisation. These ads fulfil users search queries and drive qualified traffic to your site.

It is not just e-commerce businesses that require search marketing. Purchases may be made offline but most of the research will be done online and without an effective presence online, you will miss out on crucial business opportunities. A great digital marketing strategy will utilise search marketing to drive qualified traffic to your site where you can inform and engage with your audience, build brand awareness and authority, generate sales leads and increase sales.

Our approach is simple:

  • Discovery – we make sure that we are targeting the right audience and the best search terms through a detailed discovery process where we understand your target audience, your business needs and the buying cycle.
  • Planning and KPIs – we put together a careful plan at the beginning of the project that is based on the campaign objectives, discovery process, budget available and thorough competitor analysis. We will discuss and recommend what search marketing channels we will use, usually a combination of both SEO and paid search advertising, and the best platforms. KPIs will be decided and planned so that we can analyse and assess performance.
  • Execution, Reporting & Refinement – working closely with the plan, we will execute an effective search marketing campaign. We use a range of measurement tools to measure the performance and prioritise the activities that are performing best and analyse and understand how we can increase performance further, refining the search marketing plan. All plans can be improved and they will naturally develop as the campaign progresses and trends and algorithms change.


Why choose Marketing Grin for your search marketing?

We are effective because the audience is at the centre of what we do and everything is done with our clients business needs in mind. We apply a proven search marketing strategy that usually incorporates both search engine optimisation and paid search advertising, using a range of platforms and our approach is data driven with KPIs set out at the beginning. Being a small search marketing agency in Essex, we offer a personal, tailored service that matches your requirements and achieves your business goals.

We run fully integrated digital marketing campaigns or provide consultancy for those that prefer to do certain elements in-house. For more information on how we can help you, speak to one of our experts today.