Website load times are important and effect user engagement and conversions with faster pages ranking and converting better. People are busy and if the load times on your site are slow, users will bounce and click off.
An effective digital marketing strategy combines multiple digital channels to reach prospects, boost awareness and drives qualified visitors to your site where visitors are engaged and convert into loyal customers.
The load speed can be measured either in terms of the time taken to load the first byte of information or in terms of the time taken to fully load the page but essentially the faster it is, the better.
Load Times affect Rankings
Google has said that site speed is now a factor in their ranking algorithm and speed to first byte is probably a factor too as they look to improve user experience but really you should be doing it anyway to improve user engagement and conversions.
What is the Ideal Web Page Load Time?
The page load time standard is considered to be 2 seconds. You should aim to get all of your web page load times below 2 seconds which will improve user experience.
There are plenty of free tools that you can use to test the load time of your site. A good tool that i use to test the speed of your site is www.webpagetest.org. It provides you with a breakdown of the files that are the main problem, helping you to optimise and speed up load times.
How To Speed up Web Page Load Times
Use content distribution networks (CDNs) to distribute the load of delivering content. These work by copying your site and storing the copies in multiple data centres across the world so that users have faster access to your site.
Last but not least is server response times. Your server is essentially a computer and the harder it has to work, the slower it goes. The better the hosting package, the more it can handle. The load on you server are visitors and site resources. The more visitors to your site and the more resources that your site requires, the slower the response times. Look for performance bottlenecks, some will be easily solved and some less so. If you can optimise slow database queries then great but you made need to upgrade your hosting package.
If you work your way through the problem files and optimise them according, you will can significantly improve your sites load times. if you have any questions, comment below and I will get back to you as quickly as I can.
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