Keywords are the fundamentals to all search engine optimisation campaigns and therefore it is vital that you choose the right ones. The important factors to consider are search volumes and competiveness. An effective SEO campaign will target keywords that are achievable and deliver a good level of search traffic.

If you target a keyword that is too competitive, you are unlikely to achieve first page rankings and therefore will not receive much search traffic. Likewise, if you pick easy keywords with little search volume, you will be at the top of the search engines for a keyword that is never search for. So how do you go about getting the correct balance? (more…)

Often people ask what is better; pay per click advertising or search engine optimisation, aka SEO. I am therefore going to go through the two and explain the main differences and the advantages and disadvantages of each.

For those who don’t know, pay per click advertising is where an advertiser only pays when their ad is clicked on, whereas SEO is the optimisation of your site so that it appears at the top of the organic search rankings.

Google AdWords is the most popular pay per click platform with over 80% market share and is divided into two sections; the search network and the display network. To keep things simple, I am going to compare SEO with the Google AdWords search network. (more…)

For the purpose of this article, I am going to focus on London as London has small local companies all the way through to large corporates and a large variety of different industries. It also has small one man band companies through to specialised SEO companies. What applies to choosing an SEO company in London will generally apply to your location.

Choosing an SEO company in London can be a difficult task as the SEO industry is not the most transparent. Many agencies work on 6 month or 12 month contracts so the potential loss can be substantial. This short article talks you through what to look for when choosing an SEO Company in London. (more…)

Once upon a time, an SME decided that it was time to include the digital platform in its overall marketing strategy. The company knew nothing about digital marketing and needed an external agency to help establish them on the internet. (more…)

Search provides the perfect opportunity for businesses to increase brand awareness and increase sales. Make sure you do not miss an opportunity and overlook digital marketing in your marketing strategy.

Due to the nature of search, search marketing is able to deliver better conversion rates than traditional marketing strategies. (more…)

Search ranking is not all about keyword density and constant new content. Sometimes it’s more about who you know than what you know.

To get a high quality link back to your site, make sure that the page you are linking from is relevant. (more…)