Pay Per Click (PPC) Management

Pay per click (PPC) advertising is an essential part of digital marketing and forms the basis of all digital campaigns. Paid search platforms such as Google AdWords provide advertisers with an immediate first page ranking on search engines and drives targeted traffic to their site.

Most paid search platforms are straight forward to set up and run, but difficult to run effectively. New advertisers that run AdWords campaigns in-house tend to concentrate on traffic volume and reducing the average cost per click (CPC). Little or no time is spent understanding what traffic is being directed to their site. This leads to high bounce rates and poor conversion rates. Companies who choose to run in-house PPC campaigns often waste up to 90% of their online advertising spend on the wrong traffic because their campaigns are not being run properly. PPC management will ensure that your campaign is efficient, saving you thousands of pounds and substantially increasing your return on investment.

Our PPC packages include:

A simple and manageable structure will be set-up. Keyword research will be done and a sophisticated keyword and negative keyword list will be complied. Compelling ad copy will be written that deliver high click through rates (CTRs) and high quality scores.

Search query reports will be looked at frequently and the campaigns adjusted to improve performance.

Keyword list – The keyword list will be refined regularly adding new keywords and removing poor performing keywords where required. Negative keywords – The negative keywords will be regularly updated through analysis of the search query reports.

New, compelling ad copy will be written that encourages click through rates (CTR) and has a clear call to action.

Reports will be set up and sent to the client on a monthly basis. The reports will include CPL, CPA and the campaign profit.

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To request a free quotation or to book a sales meeting, please fill in the PPC enquiry form on the next page.