We use our call tracking service to help customers track all of their leads and compare the effectiveness of their online and offline marketing channels. Effective tracking and reporting is essential if you are going to realise the full value of your marketing campaigns and optimise them to their full potential helping you to achieve your business goals.
Nearly all events and conversions on your site can be tracked through Google Tag Manager and Google Analytics if you have effective conversion tracking set-up, however, to track telephone leads, you need call tracking.
Our call tracking works by:
- One number for each channel – we assign a unique number to each marketing channel and cookie information tells the website which marketing channel the user came from and automatically displays the correct number on your site
- Simple to install – a short piece of code is insert into your site where the telephone number appears
- Google Analytics – seamlessly integrates into Google Analytics so you can combine telephone leads into your reports
- Call Blocking – nuisance calls can be blocked
- Real-time dashboard – the system can be integrated into your CRM system so that you know who is calling
Why choose Marketing Grin for your call tracking?
We can incorporate call tracking into your integrated digital marketing campaign or provide it as a standalone service should you prefer. For more information on how we can help you, speak to one of our experts today.