We use user experience analysis to improve the buying journey and help convert prospects into loyal, long-standing customers. Your content can be great but unless the buying cycle has been carefully planned out, the user experience could be suffering and you could be missing out on conversions. Through thorough analysis, best practise mantras, competitor analysis and plenty of experience, we can adjust your site to improve the user experience and improve conversion rates.
During our SWOT analysis, we will benchmark your website against your competitors to illustrate what you are doing well and what can be improved. We will typically look at:
Responsive design – your site needs to be fully responsive and work across all platforms. If it isn’t rankings will be reduced and the user experience will be effected
Landing page relevancy – there needs to be a clear buying journey where there is a landing page for each product or service which you can use multi-channel marketing to promote it
Load time – people are impatient so if your load times are slow, people often won’t wait and will bounce
Call to actions on landing pages – the website is a business tool and call to actions are users to get users to enter into the buying cycle where you can use further marketing channels to help convert them
Clear Messaging – your offering needs to be clear otherwise people won’t understand it and you will be missing out on opportunities
USPs clearly identifiable – this helps people to enter into the buying cycle
Social Media buttons – social media is great for interacting with clients and prospects alike and having clearly displayed social buttons helps users find your social sites
Social sharing – encouraging users to share content by including social sharing buttons is a great way of building natural links and improving organic search rankings
Phone number on landing page – your phone number should be clearly visible so that you can be contacted. A common usability complaint is that users can’t find the telephone number
Why choose Marketing Grin for your user experience analysis?
We are effective because the audience is at the centre of what we do and everything is done with our clients business needs in mind. We apply a proven strategy that incorporates thorough analysis, best practise mantras, competitor analysis and plenty of experience to put together a report. We also have a great web development team that can action our recommendations.
For more information on how we can help you, speak to one of our experts today.