Keywords are the fundamentals to all search engine optimisation campaigns and therefore it is vital that you choose the right ones. The important factors to consider are search volumes and competiveness. An effective SEO campaign will target keywords that are achievable and deliver a good level of search traffic. If you target a keyword that […]

Often people ask what is better; pay per click advertising or search engine optimisation, aka SEO. I am therefore going to go through the two and explain the main differences and the advantages and disadvantages of each. For those who don’t know, pay per click advertising is where an advertiser only pays when their ad […]

For the purpose of this article, I am going to focus on London as London has small local companies all the way through to large corporates and a large variety of different industries. It also has small one man band companies through to specialised SEO companies. What applies to choosing an SEO company in London […]

The fundamental part of marketing is to generate more money than you spend; to deliver a return on investment (ROI). This can be part of a sophisticated, long-term, multi-faceted marketing campaign, or a simple direct marketing campaign. Regardless of the campaign size, conversions are critical and ROI essential. Digital marketing is no different. Digital campaigns […]

Pay Per Click Advertising, also referred to as PPC or paid search marketing is a great method of advertising your website online, allowing advertisers to drive targeted traffic to your site, generating sales and sales leads electronically.

This post is by a our guest writer Carlton Daniel, a senior associate at Hammonds, a commercial law firm. The UK is at loggerheads with the EU over how much protection is needed for internet users’ privacy, in particular with respect to the issue of behavioural advertising.  The legal position is likely to result in […]

Once upon a time, an SME decided that it was time to include the digital platform in its overall marketing strategy. The company knew nothing about digital marketing and needed an external agency to help establish them on the internet.

Why should digital marketing be prioritised in marketing strategies?

Search ranking is not all about keyword density and constant new content. Sometimes it’s more about who you know than what you know.

Does a great product sell itself? Sorry, I don’t think so (disagree if you like – comments are most welcome). This is unfortunate for anybody who feels they don’t have time for marketing, but the reality is that before you or I can even start to judge the quality of the offering we need to […]