Every website should have a clearly defined user journey that helps to keep users engaged and moves them through the online buying cycle. This helps you to convert prospects into loyal customers.
Ranking well in the search engines is absolutely vital for an online business and why optimising an e-commerce site is essential. If you are not at the top of the search engines for your keywords, you are missing out on vital sales. Ranking an e-commerce site though is easier said than done as often they have […]
Website functionality is very important and helps to keep users engaged and moves them through the buying cycle helping you to convert prospects into loyal customers. Poor functionality will cause visitors to be less engagement and increased chance of users clicking off without converting and therefore reducing sales.
Website load times are important and effect user engagement and conversions with faster pages ranking and converting better. People are busy and if the load times on your site are slow, users will bounce and click off. An effective digital marketing strategy combines multiple digital channels to reach prospects, boost awareness and drives qualified visitors to your […]
Getting to the top of the search engines for your chosen keywords takes careful planning and an effective strategy. This post on the do’s and don’ts of SEO will help to keep you on track. Do SWOT Analysis Before you can start any digital marketing campaign, you need to understand the current state of your […]
Having great website content is essential to any effective digital marketing campaign and helps to improve reach, engagement and conversion rates. Once you have reached out and got qualified traffic to your site, you want to make sure that they are engaged and you want to nurture that user so that they act and action one of […]
The search engines constantly update their algorithms but search engine optimisation in 2012 changed a lot with Google making big changes. In 2012, we even saw some reputable companies that have always applied white hat, best practise approaches to SEO get hit by Google penalties. So what has changed and why and where does this […]
How much does SEO cost is a very common question and one which there is no exact answer to and what you should look to pay depends on your business. With the internet playing such a dominant role in the buying cycle, it is important that every business makes some provisions for digital marketing, the amount […]
Alt text tags, short for alternate text, helps to make your site more accessible to users and the search engines, and forms part of onsite SEO. It is a simple piece of HTML code that describes the image and displays when an image hasn’t been displayed correctly, either because it is still loading, images are […]
Onsite SEO forms the foundations of an organic search campaign with meta tags essential to the onsite optimisation. Search engine optimisation is an essential element of a digital strategy with most traffic coming via organic search. An effective SEO campaign will help you to increase reach significantly and drive qualified traffic to your site. While most […]