When you develop a website, your home page is probably the most important page on your site. It’s your website’s shop window and viewing your website’s home page is usually the first contact many online visitors have with your organisation. Below are some tips you can use to create the perfect home page. Clean Design […]
Website Development Checklist
In this post I am going to take you through a useful website development checklist that will give you some ideas when building your site. It also gives you areas to consider when reviewing and improving it’s performance, helping to get the most from it. A good website forms the foundation of a great digital […]
Creating an Automated Newsletter System
This post looks at setting up an automated newsletter system where your contacts are automatically emailed when a new blog post is released. Marketing automation saves a lot of time but also helps to integrate marketing channels. There is a lot of marketing automation systems on the marketing; some are free and some are expensive. Likewise […]
How to Create Landing Pages
In this post we look at what a landing page is, what makes an effective landing page and we look at a few examples of effective landing pages.
Which CMS is Best Part 1 – What You Should Consider
In this post I will look at the different types of content management system (CMS), helping you to find the right one for your project. Before you can start building a website, you need to decide on the system that it is going to be built in and given the value of content marketing, usually you […]
10+ Ways to Improve WordPress Security
This post looks at 10 ways you can increase WordPress security and significantly reduce the chance of your site being hacked. The tips are simple to implement and will enhance your online security dramatically.
Creating a Great Blog Part 1 – Blog Strategy
A great blog strategy helps you to increase your reach, bring qualified traffic to your website and nurture prospects. It is also a natural way of building links as people will share the valuable content that you provide which will help with SEO and your organic search rankings.
Buyer Personas Lower CPA and Reduce ROI
Buyer persona’s help you to nurture prospects and customers, keeping them engaged whilst moving them along the buying cycle, leading to further sales. It is important to maximise the performance of your website as much as possible and to nurture leads, helping to improve conversions and thus reducing the cost per acquisition (CPA), increasing return […]
Why You Don’t Need Cookie Notification Pop-Ups
Build Links for SEO Naturally with Content Marketing
The best way to build links for SEO is to set-up an effective content marketing strategy and aligning it with social and biddable media. Doing this, you will be promoting your business naturally, increasing reach and driving qualified traffic to your site, whilst also improving valuable links that will improve your organic search rankings, helping […]